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OUR STORY

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The history and people behind Synergy includes the story of a young Danish-American triathlete, Stefan Laursen, who inadvertently made a brand out of the necessity of creating better and faster gear for his own benefit as a professional athlete. After placing 3rd overall in his first triathlon at just 13-years old, Stefan set out to improve his swimming time by sewing his own wetsuit during homeroom at school. By 16, he got his USTS Pro License and began racing all over the world. Friends and fellow pro triathletes began requesting suits, and it quickly became known that Stefan’s suits were faster than any of the other brands.

Synergy was put on hold when Stefan partnered with a New Zealand brand called Performance Speedsuits and together they created the brand Orca. After Orca’s sale to Orbea, Stefan brought Synergy back.

Today, Synergy is the preferred brand of several World Champions, including Ironman World Champion, Frederik Van Lierde, and Xterra World Champion, Josiah Middaugh. Synergy is also the #1 wetsuit seller on Amazon, earned the “Amazon Choice Award” and is the highest rated brand on Amazon across all our wetsuit models. Synergy suits have been tested to be the fastest suits in the world by Triathlete magazine, LAVA magazine and Inside Triathlon magazine.

As for Stefan, he continued racing professionally for 15-years with notable results including a 2nd place finish at the USA Pro National Triathlon Championships, and won the BudLight USTS Race Series and the Coca Cola USTS Race Series 2 times. He ended his professional career after missing the Olympic qualification, but continues to race in his spare time and is currently the US and Pan American Xterra Age group Champion. It is our mission to design our products with the highest quality and performance, and to serve our customers with integrity and unparalleled service.

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